Miss Mable //
AI ART DIRECTOR
Brief + execution
The Product: Rechargeable AA Battery
The Insight: People replace everything in their lives. But these batteries just keep going.
The Ask: Show that this battery lasts so long, it outlasts relationships, jobs, apartments — it’s the only constant in someone’s life.
The Idea: “Still Here” is an ad about a rechargeable battery that lasts through relationships, jobs, and other life changes. But the battery becomes more than something that lasts. It becomes an emotional anchor, quietly carrying through different moments in life.
AI NODE-BASED WORKFLOW
I used an AI "node-based" workflow to create an ad for a rechargeable battery in Runway, which is an aggregator tool housing a range of image and video generative tools including some of the most popular Seedance 2.0 and Kling 3.0. An AI node-based workflow is a visual system for connecting different AI tools, models, and creative processes through modular “nodes,” allowing for more controlled, iterative, and customizable image and video generation workflows.
CREDITS
I concepted and executed this ad with AI tools like Nano Banana Pro and Kling 3.0 (for image and video generation), Sushi + French Fries (for music), and edited in Adobe Premiere Pro, which took around 48 hours.