Pre-IPO Social Media Campaign
As part of Airbnb’s IPO campaign in December 2020, I led the production of all 30 ad creatives for Facebook and LinkedIn, spotlighting diverse hosts from around the world—nurses, teachers, artists, and more—who power the “$100 Billion Host Economy.” The month-long blitz reached over 31 million users and generated 55+ million impressions. This effort helped position Airbnb as the largest U.S. IPO of 2020, a standout achievement amid a global pandemic.
meta
PR Headlines
credits
As a digital organizer, I wrote and art directed the visual assets including the kickoff post video.