

Challenge: Building off of Dove's groundbreaking "Real Beauty" campaign in 2004, create a fresh and bold campaign that broadens the definition of beauty for the next 20 years.
Solution: Real beauty isn't the hair or the color of your skin, but that's all AI has been trained to see. We'll teach AI to understand real beauty that is found in the spectrum of human experiences.
Case study video





Webpage

social

product

pr headline

credits
CW: Matteo Zakolski & Meg Rai
AD: Anna Margarites & I!