Patagonia is a brand that consistently shows up for sustainability. To reflect its values, I chose the tone of the Art Direction that centers on naturesque beauty, wanderlust, adventure, opportunity, and cerebral, captured by iconic art styles from across the globe.
Patagonia x chinese traditional art direction
This is inspired by Chinese traditional watercolor paintings that is a large part of my upbringing
Patagonia x Impressionist French Art direction
This is inspired by Monet's classic Impressionist style oil paintings.
credits
I designed these OOH posters using Adobe Photoshop with some AI help using composites of the background artwork and a real-life photograph of a person wandering in nature. The person in each OOH print is grabbed from those photographs and applied a filter in Adobe Photoshop to match the aesthetic of the painting technique and backdrop.