Challenge: Visually “imperfect” produce helps reduce food waste, lowers environmental impact, and offers the same nutrition at a lower cost. But despite its benefits, it continues to be overlooked by consumers simply because it doesn’t look the part.
Solution: People, like produce, are often judged by appearance, when what truly matters is what’s inside. Through a playful, uplifting affirmation campaign, we give voice to our fruits and veggies, reminding shoppers that imperfections don’t make us less. They make us real. And real is enough. Real is beautiful.
SOCIAL
in-store
sprout's x Headspace
Sprouts and Headspace partner to launch "Food For the Soul," a meditative audio series where Rescued Organic fruit and veggies become guides for self-acceptance and joy. With every Rescued Organics purchase, shoppers unlock exclusive Headspace sessions: short, calming reflections led by imperfect produce that remind us: you don’t have to be flawless to be full of value.
credits
AD + CW: Me!