Challenge: Patagonia’s Worn Wear collection mends and recrafts used gear, but the urgency to choose up-cycled over new isn’t widely felt to make an impact.

Solution: People still don't connect climate change to their everyday choices, like clothing. As a company that consistently walks the talk of sustainability, Patagonia will make climate action wearable by promoting its Worn Wear upcycled collection with a call to action: clothing is not just a fashion statement—it's an environmental one. Choose wisely.