the club SF brand identity
The Club SF, the San Francisco chapter of the global non-profit The One Club for Creativity, champions creative professionals and seeks to put SF back on the creative map. I jumped in to help kick off this creative community first as a community manager and later as an art director and brand strategist.
Flagship Event Branding
The Club SF, in partnership with The One Club for Creativity and Pereira O’Dell, presents Make It SF — an event dedicated to bringing San Francisco’s creative community together.
EVENTBRITE
THE ONE CLUB FOR CREATIVITY
SOCIAL (Pre + Post Event)
credits
I am the art director and brand designer behind the Club SF's brand identity and logo, first coming up with the competitor research audit, audience, tone, manifesto, and overall strategy. Later, I designed the logo mark as well as the visual assets for the flagship "Make It SF" event, and social posts before and after the event.
Creative Director: Kelly McCullough (pictured above!)
Copywriter: Chelsea Bellomy
Animator: Vinson Li